THE FUTURE IS UGLY

Beauty is Not Merit

Fighting for the rights of the aesthetically challenged in a world obsessed with beauty. Join our movement to end beauty-based discrimination.

Bristol, UK

WHY THIS MATTERS

Behind every statistic is a human story. Beauty bias affects real people in real ways, every single day.

"I've been rejected from countless job interviews before I even opened my mouth. The moment they see me, I can watch their enthusiasm drain away. My qualifications become invisible."

Sarah M.

Software Engineer, Bristol

"Dating apps made me realize how much my worth is tied to my appearance. Hundreds of swipes, barely any matches. It's not about personality anymore."

James T.

Teacher, Manchester

THE UGLY TRUTH

Beauty bias isn't just unfair—it's measurable, systematic, and devastating.

15%

Higher Hiring Rate

Attractive candidates vs equally qualified "ugly" ones

£230K

Lifetime Penalty

Average earnings lost due to appearance discrimination

7X

Dating Advantage

More matches for attractive profiles on dating apps

OUR INITIATIVES

Bold solutions for a world where beauty determines everything.

Job interview with candidates wearing masks to eliminate appearance bias

MASKED INTERVIEWS

Eliminate hiring bias by requiring all job candidates to wear masks during interviews. Judge skills, not faces.

Learn More
Couple on blind date representing appearance-blind relationships

LOVE IS BLIND

Revolutionary dating where couples connect without seeing each other first. Build relationships on personality, not looks.

Learn More
Hollywood sign representing entertainment industry transformation

UGLY HOLLYWOOD

The next Brad Pitt and Angelina Jolie will be ugly. Transform entertainment with appearance-blind casting.

Learn More

JOIN THE REVOLUTION

The future won't change itself. Be part of the movement that values character over cheekbones.

UPCOMING EVENTS

Party in the Dark

Social event free from appearance judgment

No Mirror Month Challenge

30 days without looking in mirrors

View All Events
GET INVOLVED

Join as Member or Ally

Full membership or supportive ally status

Volunteer & Advocate

Help organize events and spread awareness

Join Now

OUR FOUNDERS

Two friends who turned personal pain into a movement for change.

Adam C. Webb, Co-Founder

ADAM C. WEBB

Co-Founder • Actor & Musician

From Newport, Adam experienced firsthand the challenges of navigating the entertainment industry without conventional attractiveness.

Bella Wayne, Co-Founder

BELLA WAYNE

Co-Founder • Activist & Advocate

Bella brings fierce dedication to social justice and equality, developing our comprehensive policy proposals and community outreach.